EQUESTRIAN

The ask was very clear, “Elevate Equestrian.” It might sound strange to be tasked with “elevating” something that is already considered an elite sport, but within the world of English horseback riding there are levels upon levels. To this end, we developed a look and feel for our Equestrian campaigns that was visually striking and completely unique in the industry. We leaned into fashion through model selection and posing—as well as creating a visual leitmotif of velvet curtains and pedestal columns.

Credits