Print Catalogs

I was the cd/ad/designer for a number of Ariat print catalogs. The first few years were an experiment to see if people would engage with something in their mail box. Boy did they! Year-over-year, the catalogs grew in impact—consistently beating their estimated performance metrics by a wide margin. I enjoyed the chance to be incredibly hands on with this project. I was able to use my full range of skills from business strategy to art direction and design.